Mumbai, 26th January 2025: The Central Cottage Industries Corporation (CCIC), renowned for promoting the creations of India’s master artisans and weavers globally, recently participated in the prestigious “Corporate Gift Show” organized by Messe Frankfurt in Mumbai from 23rd to 25th January 2025. The event witnessed an overwhelming response from buyers seeking authentic handicraft and handloom products, reaffirming CCIC’s commitment to preserving and promoting India’s timeless craft traditions.

At the event, CCIC proudly showcased a diverse range of handcrafted gift articles and hampers that cater to corporate, festive, occasional, and premium gifting needs. Visitors were captivated by an exquisite collection that included:

• Wooden products
• Silver and brass artifacts
• Papier-mâché creations
• Artisanal herbal teas
• Handwoven scarves, stoles, mufflers, and ties

These unique gifts, specially curated with innovative packaging, are designed to meet the customized requirements of public sector undertakings (PSUs) and corporate entities. Each product reflects the exceptional craftsmanship and ingenuity of India’s MasterCraft persons, preserving the country’s rich cultural heritage.

In a notable initiative, CCIC also extended invitations to first-generation craftspeople to become vendors of “The Cottage,” providing them with a platform to showcase their talent and earn sustainable livelihoods. This step not only strengthens the ecosystem of traditional crafts but also connects artisans directly to a broader audience.

Speaking about the event, a senior official from CCIC said, “The overwhelming response from buyers and corporates at the Corporate Gift Show underscores the growing demand for authentic, handcrafted products. We are proud to bring India’s finest craft traditions to the global stage, and initiatives like these help us support and uplift the artisans who are the backbone of our heritage.”

CCIC continues to lead the charge in promoting Indian handicrafts and handlooms worldwide, combining tradition with modern innovation to create products that resonate with contemporary needs while preserving India’s cultural identity.